Brand Identity
WE’RE MORE THAN A DEX. WE’RE A MOVEMENT.
Pangolin is a community-powered liquidity protocol built for the multichain future. We believe DeFi should be fun, fair, and accessible and we express that in everything we do.
01
Our mark. Use it with respect.
The Pangolin logo represents our community. Use the formats below and avoid distortion, rotation, or unauthorized color changes.
Mark
Horizontal · on dark
Horizontal · on light
Logotype · on brand
Don’t
✕Stretch or squash
✕Rotate
✕Recolor
✕Add effects
02
Colors & typography
Visuals that reflect our vibe. Click a swatch to copy its hex.
Bright Sun gradient
Headings · Changa 600 / 800Aa
Bold, geometric,and unapologetic.ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Body · Geist 400 / 500 / 700Aa
Modern, minimal,built for clarity.abcdefghijklmnopqrstuvwxyz 0123456789
H1 · Changa ExtraBold · 48pxThe future of DeFi is multichain
H2 · Changa ExtraBold · 36pxLiquidity for every market
Body · Geist · 16px · -2%Pangolin is a decentralized exchange designed to be simple, powerful, and community-first. Trade, provide liquidity, and participate in DeFi without barriers.
Caption · Geist · 14px · -2%All assets are secured on-chain. Non-custodial by default.
03
Our voice sounds like this
Short, direct, and on the user’s side.
Confident
But not arrogant
“Own your liquidity.”
Friendly
We’re on your side
“Now it’s your turn to wear the crown.”
Web3-native
But not gatekeepy
“Built for degens. Powered by DAO.”
Say
- “Swap in one click. Best route, every time.”
- “Your keys, your coins.”
- “Vote on what ships next.”
Avoid
- “Guaranteed 1000x returns 🚀🚀🚀”
- “Only real degens will understand this.”
- “Leveraging synergistic liquidity paradigms.”